The challenge

The rules how vacation – pay is obtained in Denmark is changing in 2020. These changes can cause a lot of confusion and uncertainty. This is why, in collaboration with journalist and communication consultant Tune Nyborg (Periskop), we created materials that help with explaining the new regulations in an easily digestable and visual manner.

The solution

We produced a bright and colourful animation video, that explains the changes in an easily digestible manner – in just 2 minutes, focusing on important dates and practical information. In addition to that, we created two illustrated brochures in the same visual style, where more elaborate explanations can be found.

Did you know that people following directions with text and illustrations do 323% better than people following directions without illustrations?

(Springer)